Overview
HubSpot and Salesforce are powerful general-purpose CRM platforms used across many industries. Brokurz is a real estate-specific all-in-one brokerage platform that includes CRM plus transaction management, commission processing, agent management, and more. This comparison helps brokers understand which solution fits their needs.
Platform Focus
HubSpot/Salesforce:
HubSpot and Salesforce are general-purpose CRM platforms designed for sales and marketing across all industries. They provide contact management, lead tracking, email marketing, and sales pipeline management. They require extensive customization for real estate workflows.
Brokurz:
Brokurz is a real estate-specific all-in-one platform that includes CRM plus transaction management, commission processing, agent management, marketing tools, and AI automation—all built specifically for real estate brokerages.
Key Differences
Real Estate-Specific Features
HubSpot/Salesforce: General CRM features that require customization for real estate. No built-in transaction management, commission processing, or real estate-specific workflows.
Brokurz: Built specifically for real estate with transaction management, commission processing, agent management, MLS integration, and real estate workflows out of the box.
Integration Requirements
HubSpot/Salesforce: Requires integration with separate transaction management, commission software, and agent management tools. Integration costs typically $5,000-$20,000+ and ongoing maintenance.
Brokurz: All features integrated in one platform. No integration required between CRM, transactions, commissions, and agent management.
Feature Comparison
| Feature | HubSpot/Salesforce | Brokurz |
|---|---|---|
| CRM & Contact Management | ✅ Yes | ✅ Yes |
| Lead Management | ✅ Yes | ✅ Yes |
| Email Marketing | ✅ Yes | ✅ Yes |
| Transaction Management | ❌ No (requires integration) | ✅ Yes (built-in) |
| Commission Processing | ❌ No (requires integration) | ✅ Yes (built-in) |
| Agent Management | ❌ No (requires integration) | ✅ Yes (built-in) |
| Real Estate Workflows | Requires customization | ✅ Built-in |
| White-Label Branding | Limited | ✅ 100% White-Label |
Pricing Comparison
HubSpot:
- Free tier available (limited features)
- Starter: $20-$45/user/month
- Professional: $800-$3,200/month (5-10 users)
- Enterprise: $3,200+/month
Salesforce:
- Starter: $25/user/month
- Professional: $75/user/month
- Enterprise: $150/user/month
- Unlimited: $300/user/month
Brokurz:
- Fixed monthly platform fee: $500-$2,000
- No per-user fees
- All features included (CRM, transactions, commissions, agent management)
For a 20-agent brokerage, HubSpot Professional costs $800-$3,200/month plus transaction/commission software ($400-$1,000/month) = $1,200-$4,200/month total. Salesforce costs $1,500-$3,000/month plus transaction/commission software = $1,900-$4,000/month total. Brokurz costs $500-$2,000/month for everything.
Total Cost of Ownership
HubSpot/Salesforce + Additional Tools:
- CRM: $800-$3,200/month (HubSpot) or $1,500-$3,000/month (Salesforce)
- Transaction management: $400-$800/month
- Commission software: $200-$500/month
- Agent management: $100-$300/month
- Integration costs: $5,000-$20,000 (one-time)
- Total: $1,500-$4,800/month + integration costs
Brokurz All-in-One:
- Platform fee: $500-$2,000/month
- All features included
- No integration costs
- Total: $500-$2,000/month
Which Platform Should You Choose?
Choose HubSpot/Salesforce if you need a general-purpose CRM and already have transaction management, commission software, and agent management systems. These platforms excel at general sales and marketing but require extensive customization for real estate.
Choose Brokurz if you're building a real estate brokerage and want CRM plus transaction management, commission processing, and agent management in one platform. Brokurz is built specifically for real estate with workflows, features, and integrations designed for brokerages.
Why Real Estate Brokers Choose Brokurz Over HubSpot/Salesforce
- Built for real estate: Transaction management, commission processing, and agent management built-in—no customization or integration required
- Lower total cost: Pay $500-$2,000/month for everything vs $1,500-$4,800/month for HubSpot/Salesforce plus additional tools
- No integration costs: Everything works together seamlessly—no $5K-$20K integration costs or vendor management
- 100% white-label: Complete brand control with your logo, domain, and messaging throughout
- Real estate workflows: Built-in workflows for listings, transactions, commissions, and agent management—no customization needed
Ready to Replace HubSpot/Salesforce + Multiple Tools?
Brokurz gives you HubSpot/Salesforce CRM capabilities plus transaction management, commission processing, and agent management—all built specifically for real estate brokerages in one platform.