Brokurz vs Lofty

Looking for a Lofty alternative?
Lofty handles part of your office.
Brokurz is built to run the whole brokerage.

Lofty is built for Automation-heavy CRM plus websites and nurture flows aimed at predictable follow-up cadences.

Brokurz includes that work, plus commissions, recruiting, onboarding, support tickets, marketing, and your agent websites in one login—so you are not paying for Lofty and a long list of other software to run the office.

367+ tools included

24 parts of your office

Lofty

What Lofty does well

Automation-heavy CRM plus websites and nurture flows aimed at predictable follow-up cadences.

Teams addicted to playbook-based outreach pick Lofty to script speed-to-lead—still mostly demand gen—not brokerage OS.

Often still need other software for

Brokers commonly pair Lofty-class tools with standalone transaction hubs, spreadsheets for splits, Stripe elsewhere, ICA docs in email—Brokurz centralizes.

Brokurz

One platform instead of many bills

Do the work you use Lofty for inside Brokurz, then handle payouts, recruiting, compliance, websites, training, and agent support without logging into a separate system for each.

367+ tools built in
24 areas of your office in one login
One monthly bill instead of many renewals

What you do in Lofty, you can do in Brokurz

If your team relies on Lofty for the work below, Brokurz is built to cover it.

Brand-owned CRM workspaces with SLA-friendly routing
Multi-channel nurture orchestrated inside your brokerage brand
Conversion metrics that roll straight into pipelines and payouts
Executive visibility without logging into Yet Another portal

Run the brokerage on Brokurz—not only on Lofty.

Lofty handles its piece. Brokurz handles that work plus commissions, payouts, recruiting, compliance, marketing, and more.

Get started See all features More comparisons