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Brokurz versus Lofty
Lofty is built for Automation-heavy CRM plus websites and nurture flows aimed at predictable follow-up cadences.
Brokurz includes that work, plus commissions, recruiting, onboarding, support tickets, marketing, and your agent websites in one login—so you are not paying for Lofty and a long list of other software to run the office.
Lofty
Automation-heavy CRM plus websites and nurture flows aimed at predictable follow-up cadences.
Teams addicted to playbook-based outreach pick Lofty to script speed-to-lead—still mostly demand gen—not brokerage OS.
Often still need other software for
Brokurz
Do the work you use Lofty for inside Brokurz, then handle payouts, recruiting, compliance, websites, training, and agent support without logging into a separate system for each.
If your team relies on Lofty for the work below, Brokurz is built to cover it.
Lofty handles its piece. Brokurz handles that work plus commissions, payouts, recruiting, compliance, marketing, and more.